It’s super important to have control over the channels you use to communicate with customers. If you don’t, things can suddenly get a bit tricky. That’s where free email marketing software comes in! Not only does it eliminate the need for expensive tools, but it also helps expand your email marketing efforts. I did some research and tested over 60 email marketing applications that offer free plans to identify the top choices for different use cases and business types. Check out the six best free email marketing software options below!When you don’t control the channels you use to communicate with customers, the foundation can suddenly change.
This is where free email marketing software shines.
The advantage lies in the vast ecosystem of free email marketing software, eliminating the need for expensive tools to expand your email marketing efforts. I researched and tested over 60 email marketing applications that offer free plans to identify the best options for various use cases and business types. Below are the six top free email marketing software choices.
Which Is The Top-Ranking Free Email Marketing Service?
Full-scale or free email marketing apps need not be either-or terms. There are many of them offering flexible sender and send thresholds along with a couple of features small businesses need when they’re free. Consider you have just started exploring free options or you want to test various free marketing tools before committing to a paid one, you have lots of options.
Here’s what I looked for when testing free email marketing services: Here’s what I looked for when testing free email marketing services:
- The number of subscribers is included for free as well as the number of direct sends. Others, however, can be quite aggressive with their inclusion of “low caps” in their free version and limited free sends. I still had this in the back of my head when I was doing the testing.
- Email templates and customization. The beginning is not that you have to build your email marketing operation from the ground up. A nice variety includes a few impressive templates fully designed and taken up by professionals, which makes it easy to get your campaign started as soon as possible. Even for letters that do not have free templates, the email editor should be impressive in terms of user-friendliness.
- Audience segmentation. Effectiveness of email is based on and successful basis of delivering emails to the right target audience at the right time. For startup businesses, that means the free email campaign software that you will go with has got to be able to accommodate audience segmentation features.
- Automation. Starting from the transactional emails to triggered campaigns, a growing business must be able to produce the emails for it by automation as it grows.
- Scalability. Secondly, even if you begin by doing your email marketing for free, it does not mean that it this not go beyond. This great email marketing software grows with your business: starting from free, you upgrade to paid when needed, and add more features and limits as you move along.
- Full email marketing features. Whether it’s regularly sent, transactional, or newsletter emails, there is no shortage of apps designed to handle one type of email specifically, but for the purposes of this post, I concentrated only on the full-featured apps that you can use for the whole email marketing operation.
After narrowing down the list based on those criteria, I ran each of the remaining contenders through an extensive testing workflow that included: After narrowing down the list based on those criteria, I ran each of the remaining contenders through an extensive testing workflow that included:
- Creating an account and completing any onboarding provided by the app .
- Nevertheless, you can check out features like the drag-and-drop editor, the template library, and the campaign creation flow, maybe in the future.
- Releasing version with options like automation, customer segmentation/targeting and additional emojis, GIFs options, and markdown support. Also, determine the feature limits on free plan.
- When I could, I also tried the unique options for eCommerce, branding, wider marketing automation, AI and so on.
- Finally, I was concerned with the cost of each app as you scale down on the free plan and upwards on the charged one.
Along with each step I also thought about the ergonomic value of the core and peripheral functions, because when there are so many advanced solutions nowadays, “free” shouldn’t mean hard to use.
To go with these criteria I will talk about the best free email marketing software.
Marketing Practices That Are Based On Emails Require The Use Of Email Marketing Tools.
Best for | Standout feature | Free plan | |
Brevo | All-in-one marketing & sales | Full-featured CRM | Up to 300 emails per day, with unlimited contacts |
HubSpot | Segmentation | Well-rounded marketing features | Up to 2,000 emails per month and 1,000 static lists |
Loops | Email marketing automation | Unlimited automation workflows | Up to 1,000 contacts and 2,000 email sends per month |
Mailchimp | Growing email marketing | Lots of advanced features included for free | Up to 500 contacts and 1,000 sends per month |
MailerLite | Advanced email marketers | Dynamic content blocks | Up to 1,000 subscribers and 12,000 emails per month |
Sender | A generous free plan | 40 templates | Up to 2,500 subscribers and 15,000 emails per month |
Integrated Marketing And Sales Solution With The Best In Email Marketing.
Brevo (formerly Sendinblue)
![Brevo Integrated Marketing And Sales](https://peaceloverbio.com/wp-content/uploads/2024/02/Brevo-Integrated-Marketing-And-Sales-1024x506.jpg)
Brevo pros:
- Pre-built, goal-oriented email automation
- Limited automation enables us to offer a free plan.
- Comprehensive item feature in marketing and sales.
Brevo cons:
- 300 emails allowed per day.
In case you are looking for a tool that offers both marketing and sales features, Brevo could be your choice. With the rebranding from Sendinblue to Brevo added some new features like a complete CRM, solutions for sales meetings, calls, and chat which are centralized, and the deals tracking is now streamlined.
To these, the app provides other automation flows which are templated depending on your goals too. You can select your engagement, traffic, revenue or relationships as your concern.
The account setup and editing the emails only take a few clicks and the campaign creation flow is streamlined, helping to keep the variety of campaign types (Brevo supports email, SMS, WhatsApp, web push, and Facebook Ads campaigns) from becoming overwhelming.
From then, you can build your emails by using dozens of ready-to-use templates and a drag-and-drop editor. Next you can either send them as email newsletters or use Brevo’s automation workflows to automate when they are sent.
While other free email marketing tools can send out a lot more emails at once, Constant Contact lets you to manage more contacts (your Contacts list is unlimited), and categorize them into targeted lists. Brevo lets you purchase prepaid credits to send more emails than the daily limit, and add-on white-labeling feature, which is available with any plan, is also an inexpensive $12 option.
Add more Brevo abilities by integrating it with Zapier that will add automatically new Brevo subscribers from new Google Contacts, Mailchimp subscribers, Facebook Lead Ads leads, and more. Consider alternate ways to automate Brevo through zapier or check out these ideas to get you started.
Brevo pricing: The free version is for up to 300 emails per day and unlimited contacts.
The Best Free Email Marketing Software For Segmentation.
HubSpot
![HubSpot The Best Free Email Marketing](https://peaceloverbio.com/wp-content/uploads/2024/02/HubSpot-The-Best-Free-Email-Marketing-1024x537.jpg)
HubSpot pros:
- Generous free plan
- Useful for segmentation with features of HubSpot CRM
HubSpot cons:
- Sub-par email templates
- The expensive upgrade and the full suite may be overpowering.
HubSpot is a one-stop shop for all your needs. The email marketing features are well-rounded and offer a lot for free: including up to 2,000 emails per month, 10 active lists, and reporting. When you’re ready to scale, you can expand your HubSpot tools to performance CRM, full marketing automation, customer service, sales, and so on.
The email program tosses you in the editor as soon as you finished signing up so you can keep moving forward. If you’re new to HubSpot or email marketing generally, the user guide is the next step, and it will take you through the step-by-step instructions you need to build a beautiful, effective campaign in HubSpot. New AI features from HubSpot make everything simpler.
Part of the free plan includes 1,000 static lists and 10 active lists, which include the super quick options to segment, e.g. hard bouncers or those recipients who open but do not click.
Although Hubspot provides a great free plan, the costs can mount up very fast, as you outgrow it. The Marketing Hub costs $18 per month and the pricing is reasonable, but the advanced features such as omnichannel marketing automation, A/B testing, or custom reporting come with the price.
Moreover, HubSpot combines with Zapier, thus, one can create or update contacts in HubSpot from the contact management tool and also copy new leads from the ads into HubSpot. Here are some fresh suggestions to automate HubSpot and some templates to inspire you.
HubSpot pricing: Free up to 2,000 emails per month, 1,000 static contact lists, 10 “active” contact lists, and 1 automation workflow.
Top Email Marketing Software For Automation That Is Free Of Charge
Loops (Web)
![Loops Top Email Marketing Software](https://peaceloverbio.com/wp-content/uploads/2024/02/Loops-Top-Email-Marketing-Software-1024x508.jpg)
Loops pros:
- Generous free plan
- There are many pre-made automation templates.
- Scalable upgrade
Loops cons:
- Rich text editor only
- Plain text templates
Loops is an email marketing app that is built, for the ground up, for automation. The app has the term “loops” (hence the name) for the automated workflows and they are unlimited even on the free plan.
The loops are created for SaaS organizations, and their features largely match it. When you have 17 pre-built loops to pick from, you can very quickly automate the commonly used subscriptions scenarios like welcoming new paid users, encouraging users to upgrade or ensuring users’ engagement.
The app as well has basic segmentation of audience functionality. In general, Loop’s user interface is simple, clean, and basically very easy to operate.
Now, this recommendation comes with one big caveat: Loops just offers a rich text editor and a few simple email templates in plain text. If it fits in with your email marketing strategy that could be a good option to consider but be aware that you won’t have the ability to build out highly designed visual-laden campaigns.
Loops with software can also be used in this way by sending events to Loops, adding new subscribers from other apps, and much more. Here are some cases for you.
Loops pricing: Free for up to 1,000 contacts and 2,000 email sends per month
Good Free Email Marketing Service For Expanding Email Marketing Campaigns.
Mailchimp
![Mailchimp Good Free Email Marketing](https://peaceloverbio.com/wp-content/uploads/2024/02/Mailchimp-Good-Free-Email-Marketing-1024x429.jpg)
Mailchimp pros:
- User-friendly UI with helpful hints and good habits.
- Consists of customer journey mapping, list segmenting, A/B testing, and many more.
Scalable pricing
- Mailchimp cons:
- Compared to other options on this list, the free plan is quite confined.
One of the most used email marketing apps because of its friendly branding, Mailchimp is a great starting place if you want to accelerate your email marketing program. The app has landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing – all of these in its free plan.
An editor who sounds approachable, providing tips and best practices as you go along. Makes Mailchimp a handy option for both novice and veteran email marketers. Similarly, when creating a subject line, a sidebar reminds you of the maximum number of characters. Emoji use in subject line, etc.
One you’re ready to move beyond what free plan offers you, Mailchimp lets you scale with three different paid plans. Plus, Mailchimp can handle email programs of any size. And if you can manage to let it grow with you, you will never have to switch to another one.
Mailchimp integrates with other software, in this way you can automatically subscribe new form responders. Leads, and spreadsheet entries to Mailchimp list. Find out how Mailchimp can be automated or get started with a pre-built workflow.
Mailchimp pricing: Free for up to 500 contacts and 1,000 sends per month
Free Email Marketing Software For People Engaged In Advanced Email.
MailerLite
![MailerLite Free Email Marketing Software](https://peaceloverbio.com/wp-content/uploads/2024/02/MailerLite-Free-Email-Marketing-Software.jpg)
MailerLite pros:
- Pre-built content blocks are the fastest way to build emails even for newbies.
- Allowed a reasonable segmentation and automation levels.
- Low price for all the users to enjoy the benefits.
MailerLite cons:
- There are no ready-made templates for emails on our free plan.
The company doesn’t offer ready made templates for the free newsletter with MailerLite. The dynamic, pre-designed content blocks do the job more than the templates. Having blocks available that may be used to display a set of articles, videos, RSS lists, products, apps. Events as well as other options, MailerLite helps expert email marketers both quickly build new campaigns and create personal templates.
In addition to text and images, your e-mails could also include something more. There is a progress bar that updates automatically and represents the time left until the product launch or the sale finishes. You have the option to insert product details. Embed a video, display your up to date RSS block and a lot more. It will make more business communication fun, like sending dynamic e-mails instead of only digital letter.
Besides email content, MailerLite has also excellent automation functions and segmentation options with the free tier. The drag and drop builder gives you the speed to diagram out automation processes or you can jump right in with the new 15 flow templates. Design both evergreen and one-time segments and view overall statistics by segment also.
Moreover, MailerLite integrates via different platforms– which actually means you can automate such things as adding new MailerLite subscribers from Google Sheets and sending Mailchimp subscribers to MailerLite. Below are more ideas which will help you to automate MailerLite and also several ready-made workflows.
MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month
The Best Free Email Marketing Software For Their Generous Free Plan.
Sender
![Sender The Best Free Email Marketing](https://peaceloverbio.com/wp-content/uploads/2024/02/Sender-The-Best-Free-Email-Marketing-1024x559.jpg)
Sender pros:
- Extremely generous subscriber & send limits.
- Total access to automation and segmentation
- Reasonable upgrade costs
Sender cons:
- Clunky drag-and-drop editor.
If you’re after the most value for money, Sender is your solution. The free plan offers a very generous amount, which includes 2,500 subscribers, 15,000 emails per month. And access to more advanced features such as automation and audience segmentation. While most email marketing apps are cutting down their free plans, Sender’s are an exception.
You won’t find a lot of sophisticated email templates here but the app almost has 40 and above, all of which are usable. The drag-and-drop editor isn’t my favorite but it works. There is no pre-built automation feature, but it’s easy to use and it contains 11 standard triggers. You can group audiences based on standard demographics and the eCommerce-specific ones.
I mention that, but for Sender for eCommerce. You’ll have to upgrade (when the time comes) and the paid plans are as cheap as $47.50 per month. Which gets you 10,000 subscribers, 120,000 email sends, SMS features, white labeling, and up to three users.
Also, you can use Sender together with updated software to automate even more of your email marketing workflow. Such as syncing new Sender subscribers across other apps and publishing emails to other channels. Here are some suggestions for you. But you can connect Sender to thousands of other apps that you already have in your tech stack.
Sender pricing: Free for up to 2,500 subscribers and 15,000 emails per month