The Best Rank Tracker Tools and Keyword ranking tools are every SEO professional’s number one priority. (It is something I know for sure, as an SEO pro who bakes bread).
These apps demonstrate to us how good our websites and content are in identifying the audience using particular search terms. With a lack of granular information about who’s coming to these pages and how they’re getting there, targeting and conversion would not be possible.
I’ve used many SEO back-tracking tools in my career, and I tested so many more for this article. Yes, Best Rank Tracker Tools it was not fun work testing dough hydration levels, but it did enlighten me with the best rank trackers for SEO which are available now. Here’s what I found.
Explanation of Rank Tracker?
SEO ranking monitoring tools are tools that help you monitor the ranking of your website or web page in a particular search engine results page (SERP) for the selected keywords. Nearly every SEO rank tracker is equipped with several general features such as search query data, competitor analysis, reporting, SERP monitoring, and keyword performance tracking.
The SEO tools have a lot of overlapping functions, and the rank trackers are characterized by a lot of overlap with keyword research tools and all-in-one SEO tools. However, the keyword research tools are focused on the search metrics of queries irrespective of how a particular website ranks for them, the rank trackers have the information regarding the rank of a website. While these all-in-one SEO tools can encompass rank tracking, they will also have embedded features like social media analytics, publishing capabilities, and on-page SEO suggestions.
What Sets Apart the Leading Rank Tracker?
Choosing the best SEO rank tracking tool can be as easy as deciding on the best loaf of sourdough because each one is simply a variation of the same ingredients (flour, water, and salt). It depends on what you like. It could be that branded as well as templated reports are more vital than a keyword suggestion tool for you, or you may prefer your wheat bread with toasted sesame seeds at the top.
Four Essential Criteria For an SEO Rank Tracker
- Ease of Use: How intuitive is the interface, how easily does the tool learn, and how responsive is the overall design? In an ideal world, any rank-tracking SEO tool should feel sleek, elegant, and easy to use.
- Scope and Accuracy of Data: How often do the data update, where do data come from, how granular or specific it could be made, and how far back can your tool be? The tool should display accurate data and also it should be customizable to fit the needs of the user who relies on on-demand desktop search metrics provided by Google, or weekly reports on mobile YouTube rankings.
- Reporting Features: Can the reports be customizable, scheduled, and visually appealing? A good SEO tracking tool should ensure that you can see your data in an understandable format and present it to key stakeholders.
- Integration Capabilities: How quickly does it Integrate with other popular SEO tools? Hopefully, it will increase the precision and applicability by connecting with Google Workspace, CRM, and other apps via APIs.
Best Rank Tracker Tools at a Glance
Name | Best For | Standout Feature | Pricing | |
Advanced Web Ranking | Reporting | White-label reporting | From $99/month; 30-day free trial | |
Ahrefs | Keyword analysis | Easily identifies parent keywords for top-ranking links within a domain | From $99/month; website owners can get limited free access to Webmaster Tools | |
Keyword.com | Free keyword analysis | Free branded reporting | Starts at a free tier; paid tiers have 14-day free trials | |
Mangools | Low-volume keyword tracking | Simple, intuitive tool suite for the price | From $29/month; has free SEO tools | |
Moz Pro | Integrations | Multiple ready-made integrations | From $99/month; 30-day free trial | |
Nozzle | Data visualization | Customizable reporting widgets | From $59/month; 14-day free trial | |
Rank Tracker | High-volume keyword tracking | Unlimited keyword tracking | From $299/year; has a lifetime free option with limited features | |
Semrush | Overall functionality | Advanced tools, including in-browser SEO element editing | From $129.95/month; 7-day free trial | |
SEO Tester Online | An all-in-one SEO suite | Multiple tools for analyzing and optimizing on-page SEO | From €26/month for personal plans; 7-day free trial |
Supreme Choice For Reporting: Top Rank Tracker
Advanced Web Ranking: Web
![Advanced Web Ranking Keyword Suggestions](https://peaceloverbio.com/wp-content/uploads/2024/02/Advanced-Web-Ranking-Keyword-Suggestions-1024x611.png)
Advanced Web Ranking pros:
- On-demand updates
- The interface is highly intuitive and data visualizations are appealing.
- Tool on the list that is most detailed in forecasting.
Advanced Web Ranking cons:
- Keyword tools aren’t as powerful as some other high-end tools.
- Can be expensive
If you are in search of a rank-tracking tool that can additionally help you brainstorm keywords and outline content plans like most of the options in this article, Advanced Web Ranking isn’t the best pick. It does have utilities for finding content gaps and also for researching keyword performance, but its greatest strength lies in the reporting functionality.
I will begin with the user interface. The painfully generically named Advanced Web Ranking is among the easiest-to-use solutions I reviewed. The side menu is very simple, the interface is responsive, and the design is dynamic and not distracting. You never are so overwhelmed by all the choices or weirdly nested lists of features that you feel lost, and the visual design elements add just enough appeal to make navigation very intuitive.
However, you do not get the kind of reports that you get from Nozzle, but given the interface is clean and clear, you have graphics for everything, such as traffic, CPC estimates, and ranking, and also niche data, such as SERP feature changes, click share, pixel position (how far in pixels your link is from the top of the SERP), and estimated visits. Furthermore, unlike most others on this list, Advanced Web Ranking has a feature for trend monitoring, and you can take this data a step further and analyze visibility over time. In addition, it is the only place for rank trackers that has a reliable forecasting tool to assist you in understanding your content performance shortly.
When it comes to reporting capabilities, which is very intriguing in Advanced Web Ranking is… reports. This feature, however, will enable you to create and save custom reports, create PDF files, and authorize Google Drive permissions straight from the dashboard at the same time, link Google Analytics and Google Search Console (GSC) that will gather ranking data, schedule upcoming reports, and make white-label reports from templates or scratch.
Do you get keyword research tools with Advanced Web Ranking at a premium level? No. Does it come with some of the weakest keyword tools to complement some of the best reporting features you’ll find? Yes.
Pricing: Pro ($99/month; 7000 keywords), Agency ($199/month; 14500 keywords), Enterprise ($499/month; 35500 keywords), Custom ($700/month; 50000 keywords).
Rankings updated: On demand
Keyword Analysis Best Rank Tracker
Ahrefs: Web
![Ahrefs Keyword Tool](https://peaceloverbio.com/wp-content/uploads/2024/02/Ahrefs-Keyword-Tool-1024x606.png)
Ahrefs Pros:
- The streamlined, efficient collection of SEO tools.
- Can see keyword information from various search engines.
Ahrefs Cons:
- The interface is a bit overcrowded.
- Reporting features, however, aren’t as prominent in some of the other tools.
In terms of overall quality and feature-richness, of the tools I tested, Ahrefs is one of the few that still can match to Semrush. (Transparency note: it’s also the tool on this list that I use most in my daily work)(it can be used for an array of tasks, such as oversight of ranking, generation of traffic, and SERP features like featured snippets for specific keywords.
Keyword research is one of the main strengths of Ahrefs. Keyword Explorer is the main tool for that, and you can get metrics data across search engines from Google and Amazon to local ones like Baidu and Daum. Results illustrate common data like click volumes, the top SERP results, and CPC estimates, as well as deeper information like the position history and the money value of the coming page’s traffic. Identifying the key parent of the topic is most helpful as it is the keyword for which the top-ranking page for the entered search query receives the most traffic. This allows you to synchronize your content planning with keywords so you can rank your pages with ease.
Along with the Keyword Explorer, Ahrefs provides additional rank-tracking tools that will give you more search data. Its Web Explorer on the other hand can automatically crawl pages based on some specific instructions like “Pages with AI Chatbot in the anchor text of the out-links,” which displays content all over the internet about AI chatbots that you can scan for the keywords. With tools available such as Site Explorer, for example, the parent keyword for the best-performing pages is right there, giving easy access to keywords that are currently bringing in valuable traffic.
Pricing: Lite ($ 99/month; 750 keywords), Standard ($ 199/month; 2,000 keywords), Advanced ($ 399/month; 5,000 keywords), Enterprise ($ 999/month; 10,000 keywords)
Rankings Updated: Weekly, (daily updates available for an additional fee)
Free Keyword Analysis Best Rank Tracker
Keyword.com: Web
![Keyword.com Web](https://peaceloverbio.com/wp-content/uploads/2024/02/Keyword.com-Web-1024x613.png)
Keyword.com Pros:
- Includes a free tier
- Well-designed
- Branded reporting
Keyword.com cons:
- Limited tracking and keyword refreshment are the features of the Forever Free plan.
- The list of features is too short.
However, for SEO tools such as a rank tracker, free trial periods are pretty conventional, whereas lifetime free plans are not. SEO PowerSuite’s Rank Tracker is the only one of the other list tools that has a free option with limited features. When it comes to inexpensive options, nothing is cheaper than free.
Compared to the expensive plans, indeed Keyword.com doesn’t have many features. 10 keyword monitoring is all that you can do with the Forever Free tier, but by comparison with other tools that charge for such a service, that’s more than enough to be fair. Utilizing Keyword.com’s beautiful dashboard for free users, who can track trends in ranking over time for particular keywords, and find the search volume, CPC estimates, competition ratings, and traffic sources. It also has branded reporting, which is pretty unusual for free ones.
Unlike the Forever Free users who get weekly ranking updates instead of daily, however, they get 10 refreshes available on-demand daily as well as the ability to track an unlimited number of websites. If that doesn’t meet your needs, though, the premium features are quite affordable. From $26/month, paid users can get extra words, more on-demand refreshes, white-label reports, daily refreshes, API access, keyword suggestions, and integration with GSC, Google Analytics, and Google Looker Studio.
Keyword.com probably won’t slice it if you are the type of user who wants every tool under the sun for SEO and doesn’t mind burning a few bucks. So for the users who want to check out keyword tracking with a free product, it is a good starting point.
Pricing: FOREVER FREE ($0/month; 10 keywords), Starter ($26/month; 100 keywords), CONSULTANT ($42 /month; 200 keywords), Agency ($131/month; 1,000 keywords)
Rankings Updated: Daily (weekly for the Forever Free plan); the paid tiers have on-demand updates.
Low-Volume Keyword Tracking Best Rank Tracker
Mangools (Web)
![Mangools Web KW Tool](https://peaceloverbio.com/wp-content/uploads/2024/02/Mangools-Web-KW-Tool-1024x617.png)
Mangools Pros:
- White-label reporting
- Attractive interface
- The tools are simple and effective.
Mangools Cons:
- Caps impose daily caps on lookups.
- Not very feature-rich
For users who have low-volume keyword tracking needs, the Mangools is a nice value for a price. undefined
- KWFinder: Keyword research and content creation.
- SERPChecker: SERP competitor analysis
- SERPWatcher: Rank tracking
- LinkMiner: Backlink research
- SiteProfiler: Website analyzer
When it comes to user experience, Mangools is one of my favorite rank-tracking tools. Its tools are charming, up-to-date, and very responsive. As features are built into separate products each with its own dashboard, navigation will be user-friendly. Want to explore keywords? Keyword tool, go to. Looking to build a ranking report? Using the rank tracking tool.Doesn’t get much simpler.
Any of Mangools’ tools is excellent at what it does. The visualizations in SERPWatcher are the best found among all tools available and it even provides you with white-label functionality. The monitoring of performance for a Saved Keyword is very easy (including showing whether you are winning SERP features such as featured snippets), and then you can click over to the LinkMiner tool to get a quick view of the backlink performance for a domain or webpage. I discovered that KWFinder is more user-friendly than the other search tools in ranking apps. They give such clear pictures of key metrics like interest growth percentage.
The biggest disadvantage of Mangools is that its simplicity is achieved at the price of the functionality. It lacks far more features than top-notch ones but for basic users who simply want a general keyword tool that functions and is user-friendly, it performs brilliantly. That’s even more so for the users interested in a budget tool that can handle up to 25 keywords and 25 SERP lookups within a day for their low-volume keyword tracking needs.
Pricing: Plan ($29 per month; up to 25 keyword lookups/day), Basic ($49 per month; 100 keyword lookups/day), Premium ($69 per month; up to 500 keyword lookups/day), and Agency ($129 per month; up to 1,200 keyword lookups/day).
Rankings updated: Daily
Rank Tracker For Integrations
Moz Pro: Web
![Moz Pro Keyword Finder](https://peaceloverbio.com/wp-content/uploads/2024/02/Moz-Pro-Keyword-Finder-1024x620.png)
Moz Pro Pros:
- Largest integration gallery
- Robust internal and community support documentation is also built.
- Page Optimization Score
Moz Pro Cons:
- Tracked keywords’ performance is low for the price.
- Lo-fi interface
If, however, you have a complex digital marketing operation that tiers on dozens of different tools, this feature that integrates them with an SEO research product, will be of enormous help. Moz Pro has more third-party integrations than any other platform that I tested.
Like all of the other options presented, Moz Pro can be linked to other apps using APIs. For the not-so-tech-savvy stockholders, it offers an existing API gallery for integrating with tools like Seer, HubSpot, SeoTools for Excel, WordPress, Found, Linkody, and Google Docs. I’ve been astonished at the almost complete lack of ready-made integrations that most rank trackers have so Moz Pro takes the top spot here. Additionally, the fact that Moz serves as a long-timer in the realm of SEO endows its learning library and community resources with unparalleled scale and depth if you, at any time, need support, tips, or guides.
Plus, you get the features that you’d expect from a renowned SEO brand, namely site rank tracking, keyword recommendations, website technical site health diagnosis, and competitor analysis. It can do all this and more, as proven by its two decades of dominating SEO. Moz assigns a Page Optimization Score to your target webpage to evaluate how effectively it ranks for individual keywords. This feature opens up a separate window rated by how well your website adheres to the SEO standards and the number of times the keyword is used; where it is used, what’s helping, and what’s hurting your score.
The greatest challenge about Moz Pro is that you pay higher, and yet it tracks fewer keywords than other tools. Its interface is a little outdated compared to newer products, so if you are searching for user-friendly and modern options, it might not be right for you.
Pricing: Basic ($99/month; 300 keywords), Medium ($179/month; 1,500 keywords), Large ($299/month; 3,000 keywords SERPs), Premium ($599/month; 4,500 keywords)
Rankings updated: Daily
Leading Choice for Data Visualization: Top Rank Tracker
Nozzle: Web
![Nozzle Keyword Hunting](https://peaceloverbio.com/wp-content/uploads/2024/02/Nozzle-Keyword-Hunting-1024x613.png)
Nozzle Pros:
- Every tier comprises all the included features.
- Reporting widgets of high granularity within the dashboard.
- On-demand data pulls
Nozzle cons:
- No white-label reporting
- the pricing model is confusing.
Even though the self-proclaimed “most powerful rank tracker on the planet” only delivers on its promise in part for me, Nozzle is indeed a very competent rank tracker with stellar visualization skills. Although there are restrictions when it comes to its reporting feature, I love its dashboards so much that I think it should be one of the entries on this list.
Unlike high-end tools such as Semrush and Ahrefs, especially in terms of the functionality of the tool, Nozzle hasn’t gotten better at raw functionality such as keyword analytics, competitor analysis, and SERP monitoring. It is very good at that; it provides a lot of detail regarding performance. The dashboard is very nice looking and easier to use, with the reporting widgets being highly responsive and configurable within the dashboard.
Data on saved keyword groups, webpage performance, PPC, search volume, and much more can be displayed on graphs or tables with a click of a button. Set of reporting widgets enables you to sort, filter and change ranking metrics on the fly. Also, there are lovely graphs beside each figure, which are small additions that provide a visual quick impression of the performance. These data pulls can be set off as often as every 5 minutes which is a very fine level of granularity not all of the tools offer.
Nozzle’s reporting dashboard is undoubtedly the most dynamic one I have ever seen, which consequently makes it the best browser-based tool out there for real-time management of data. Nevertheless, that’s also considered a constraint. Nozzle does not offer white-label reporting yet (at this writing). To create reports, you can either export the table as CSV files or copy it in Excel, CSV, or JSON formats.
One weird thing about Nozzle is that it doesn’t put its tiers based on the keywords it tracks like the other tools. Unlike this, it provides users with all the features for every plan level but limits each one to track a certain number of SERPs in a month. A calculator on the pricing page is available for that, but it only gives a general idea. Yet for avid users who wish to run their entire SEO tool analytics operation solely in-browser, Nozzle’s dynamic widgets are as dynamic as widgets get.
Pricing: Lite ($59/month, 10,000 SERPs), Standard ($119/month, 21,000 SERPs), Pro ($299/month, 60,000 SERPs), and Pro Plus ($599/month, 130,000 SERPs).
Rankings updated: On-demand
High-Volume Keyword Tracking Best Rank Tracker
Rank Tracker (Mac, Windows, Linux)
![Rank Tracker Tool](https://peaceloverbio.com/wp-content/uploads/2024/02/Rank-Tracker-Tool-1024x614.png)
Rank Tracker Pros:
- All tiers include unlimited keyword tracking.
- On-demand ranking updates
- TF-IDF explorer
Rank Tracker cons:
- Lo-fi design
- Fewer tools than the premium options
- Software now runs from desktops instead of browsers.
If you haven’t yet concluded that the SEO rank trackers are not only boring but also influential. SEO PowerSuite’s Rank Tracker will help you. It’s not the easiest option to look up, but it’s one of the most unique tools on this list as it. Offers limitless keywords together with real-time reporting.
What Sets Rank Tracker Apart From Other Trackers Is That It is Downloadable Desktop Software. That Runs From Your PC and Connects to a Browser to Monitor up to 500 Different Search Engines. It is indeed not the only tool from this list with real-time ranking updates. However, Rank Tracker allows users at all plan tiers to track unlimited keywords and to schedule daily rank updates. And in this way, this tracker could be one of the most powerful ones.
The biggest complaint about SEO PowerSuite’s Rank Tracker is that its functionalities are a bit lacking. Actually, it does not have those features you would expect. But the main tools are there. reports, domain diagnostics, competitor research, and SERP analysis. However, it does have some catchy features too like related question tools and a TF-IDF (term frequency-inverse document frequency). Explorer to find the keywords that your competitor could be using.
I don’t prefer that it runs on a desktop because then my computer will have one more reason to slow down. In the middle of this writing, but that may be not an issue for others.
Its user interface is outdated and not that eye-catching. But it is one of the most convenient ones to use and it allows for dashboard customization. However, it is not as visual as what I like to have from tools such as Advanced Web Ranking and Nozzle. Nevertheless, if you prefer raw data over the flashy interface, you will want to check this tool out.
Pricing: Free (keywords searched), Professional ($299/year; unlimited keywords); Enterprise ($499/year; unlimited keywords)
Rankings updated: On demand
The Best Overall Rank Tracker
Semrush: Web
![Semrush Keyword tool](https://peaceloverbio.com/wp-content/uploads/2024/02/Semrush-Keyword-tool-1024x610.png)
Semrush Pros:
- Important SEO suite of tools
- The software with creative attributes like generative AI will be the winning feature.
- Simple, sleek interface
Semrush cons:
- Expensive
- The lowest price is paid for some key functionality being prevented.
I won’t publish this Semrush SEO tools review without Semrush in it. Semrush does a great job resulting on most of the SEO tasks freeing you from upgrades and doing better than other SEO tools every time. Although the most expensive tool on the list, it deserves the price tag label since it offers a blend of premium functionality with a user-friendly interface and commitment to innovations.
Semrush provides digital marketing specialists of all companies with a large set of keyword performance. And ank tracking features, it allows them to identify and fix the inadequacy of the SEO efforts quickly, from a single dashboard. After you put in your domain and the main dashboard can be easily edited, you can watch important metrics. Traffic sources, referring domains, organic keyword performance, and position tracking.
Indeed, Semrush is one feature ahead of most of its competitors. Yet, a competitor keyword gap feature you can see on many rank trackers is often a basic tool. While Semrush gaming you a box of five competitor analysis functions say, a backlink gap and full organic research. You could easily conduct basic competitor actions such as key phrase analysis in bulk. And website audits as well as use more niche features like topic research, brand monitoring, social analytics, review management, and trend monitoring.
Introducing Semrush is constantly expanding its toolkit with an ever-growing number of interesting instruments, for example. PageImprove lets users edit on-page SEO elements like H1s and metadata within the browser. They also enter into the AI field by ContentShake AI, an AI tool for generating unique. Content with the analytics of a powerful AI browser extension.
Pricing: Pro ($129.95/month; 500 keywords), Guru($249.95/month; 1,500 keywords), Business ($499.95/month; 5,000 keywords)
Rankings updated: Daily
Top Pick for Complete SEO Suite: Best Rank Tracker
SEO Tester Online Web
![SEO Tester Online SEO Analysis](https://peaceloverbio.com/wp-content/uploads/2024/02/SEO-Tester-Online-SEO-Analysis-1024x610.png)
SEO Tester Online Pros:
- The comprehensive rich SEO instruments.
- Solid user experience
- Flexible pricing
SEO Tester Online cons:
- Rankings update weekly
- Quotas on exports and report downloads are imposed by tier.
- There’s a low count of keywords for the amount.
S.E.O Tester Online is remarkable for not being highly memorable of its name. And it is a whole package of tools. While most of the rank trackers on this list include a lot of similar SEO features, SEO Tester Online includes some pretty unique tools. While most of the rank trackers on this list include a lot of similar SEO features, SEO Tester Online includes some pretty unique tools:
- SEO Checker: The astonishing degree of detail given by this technology-powered. SEO diagnostic tool makes an accurate report of technical issues and solutions. Its SERP snippet feature, too, is complaisant.
- SEO Spider: Leverage this extended crawl to filter results according to prominent performance indicators, for instance. Pages with meta descriptions longer than 50 characters or with weak codes, etc; or images without alt text.
- SERP Checker 360°: This level of detail unearths the SERP analyzer utilizes to beat your pages for targeted keywords. I like that it helps with backlink segmentation, social engagement, and copywriting schemes.
- Keyword Explorer Tool: Although innovative in its own right. This is not a standalone tool for it can recommend keywords that can be derived from the suggestions of autocomplete. Related, and similar words.
- SEO Editor: With this top add-on, you will create new post article step by step whereby you will tick off all the important SEO check boxes next to you.
- Copy Metrics: Feed a webpage into this tool, and you’ll have a heatmap of search terms highlighted throughout the copy. Where keywords suggestions, headings breakdown, links inventory with redirects. And a table showing headers and descriptions where keywords are appearing.
- Lead Generation Tool: This tool gives a chance to give users their lead-magnets such as free reports and customizable PDF files. Via your connected website, all the while bringing a little lead-generating tool to your website.
In a word, it is a good design overall. The interface is responsive, the user interface is intuitive, the visuals look modern and the functionality is simple. I have been using it as my rank tracker for some time. It has a lot of useful tools. However, I wouldn’t say it can substitute for a CMS or CRM platform. I do think though, that small teams could manage to pull a trick. If use it as an only SEO tool and the primary digital marketing platform.
Pricing: Lite (€26/ month; 25 keywords), Pro (€38/ month; 150 keywords), Plus (€56/ month; 500 keywords)
Rankings updated: Weekly
About The Google Search Console?
And GSC is not the same as Google Search Console because it is Google’s tool used to measure. Search performance free of charge, and it could be added to the rank trackers. Only and the most reliable one is the rank tracking tool which works with any keyword you opt for. But the removal of it from the list though because of the fact I feel it more as a supplementary tool.
You can use GSC instead of the rank trackers provided. However, it doesn’t have the additional enjoyment of the functionality of the SEO features that they have. GSC does not display performance for the non-Google search platforms either. On the contrary, it only shows data for Google search queries. Undertone, whether in a positive or negative method, significantly influences. The consumption decisions of the target market by amplifying campaigns and other social commercial activities.
Rank tracker tools integrate well with several tools
Either you want to create professional white-label reports for your customers, gain an SEO edge over your competitors. Only check your site performance, an SEO tool is something you need to complete any of those tasks. The tools you whichever number of loops you will roll them must feel. Like the yeast-risen dough which is the basic form of the bread.