It is important to be very cautious and careful in this case, that is, when a brand has many target audiences. You can maximize your business with best email drip campaign Software, You don’t want to promote any product or service to the wrong consumer base – that’s the most effective way of removing a few hundred random people from your list. Email drip marketing campaigns – commonly known as automated email campaigns – can assist as well.
In place of blasting your email list with offers that might not be relevant to some of your subscribers, drip email software allows you to design tailored journeys for each of your subscribers depending on what they’re looking for using the effortless process. Because personalization works better when it comes to engagement.
In order to assist you in practicing the relevance and accuracy of your email marketing, I studied over a hundred drip campaign software options and tested the most suitable solutions. Here, I’ll give you top ten drip email apps to help you make a choice.
What is a drip campaign?
The email drip campaign is a set of auto-sent email series to your subscribed email list, under the parameters that have been fixed in advance. Theses very a can be a simple to complex as it needed.
Have you ever signed up for an email course that had a free option? This, then, is a drip email sequence. Then you enroll, you receive the emails with the content at the frequency the instructor has specified.
The ongoing cart abandon sequence is another instance of a drip email campaign. They use your eCommerce shop’s data to find out which users in dormant individuals of your list added items to the shopping cart, but did not finalize their purchases. These customers can be re-targeted by sending them a reminder email, and even adding additional bonuses, such as a discount code.
A couple of notes before we begin our tour: A couple of notes before we begin our tour:
- We like to use the name “drip campaign,” however, this marketing tactic is known by many other names, for example, “automated email campaigns”, “lifecycle emails”, “autoresponders”, “drip marketing” and “marketing automation”.
- To solidify this message, I have added a section with the minimum price per subscriber as well as the price that would be applied to a 5,000-strong list.
Which is the best drip email sending app?
Drip email campaigns are a feature of majority of email marketing platforms. This means that all the platforms that you will be exposed to from now henceforth allow you to run normal email campaigns and often access the interaction of your subscribers with your content.
These simpler apps here will allow you to create your drip email campaign by configuring a simple trigger (for example, when the subscriber signs up), and then organizing all the emails with the intervals between them.
Drips with more advanced features will give you an access to a variety of drip campaign templates, ways to investigate your audience with the use of advanced analytics, or even connect your drip process with other channels, like SMS or Facebook Messenger.
- Email personalization. Using the subscriber’s first name is way better than treating it as “Hi, friend.” You can also make use of these apps for your dynamic content based on subscriber data or the actions of the subscriber with your emails.
- Segmentation. Before you start delivering the more personalized experience, you need to group your audience in the list or lists. These drip email apps allow you to do that with the static lists and dynamic lists (where you determine sorting conditions and lists are updated automatically).
- Analytics. It is like performing surgery on the heart blindfolded to market without data. These apps include boards with all dashboards having everything at a glance, while detailed reports help you look deeper into sends, opens, clicks, and bounce rates.
- Integrations. As far as drip campaigns are all about automation and time, it wouldn’t be rational to separate them from the rest of your tech stack. The email drip campaign software in this list have varying number of native integrations but all of them are integrated with App so that the number of possible integrations is over 5,000 apps.
- Affordability. No spaced platforms were considered when subscription plans start from as much as hundreds of dollars per month. I expect you to profit, not go bankrupt.
To put each drip-email app into the test, I created a simple welcome camp with a conditional rule, several delays, and three to four emails. I opted in too in order to see the results, both on the inside as yours and on my testing mailbox. Another thing I enjoyed is experimenting with the available templates and all the other options (including sophisticated, fancy settings).
What about AI?
This year, the majority of the platforms listed here have AI elements that will help you craft newsletters. And despite the fact that they are useful none delivers any major changes to drip email marketing. As of now, there isn’t a “prompt to drip campaign” magic button, which is why you won’t see lots of AI in the wrap-ups below.
Best Free Drip Email Software For Frequently Sending Many Emails.
MailerLite (Web, iOS)
![MailerLite Drip Email Software](https://peaceloverbio.com/wp-content/uploads/2024/02/MailerLite-Drip-Email-Software.jpg)
You get 12,000 emails per month for 1000 subscribers, unlimited segmentation, 1 free website, 10 landing pages, infinite email automation (you can only have one start trigger per automation), and high-end analytics. Brevo provides you with free drip campaign features, except for the emails number, while Mailer Lite takes away the email limits and offers more extras and slightly better analytics.
MailerLite also has a free competitive plan. You’ll get 12,000 monthly emails at a price of $10 per thousand subscribers, unlimited segmentation, one free website, 10 landing pages, unlimited email automation (but you can only set one start trigger per automation), and detailed analytics. Although Brevo has more drip campaign features with no limit of contacts for free, MailerLite undoes the email limit and includes more extras as well as more accurate analytics.
The software is polished and the drip campaign builder – accessible by clicking the Automation tab – has all the basic functions necessary to welcome your contacts, nurture them and keep them informed. A trigger not so common is the calendar trigger, where you can set a specific time interval or a particular day to start an automation. To ensure that all things are in their place, MailerLite will alert you when steps are unconfigured, to make sure that you are ready to hit the “Save” button.
The MailerLite team has been in constant development of its platform and this is evident. Now, it has a native integration with Canva which gives you greater design options while launching a new campaign. If you can’t choose a good hook, try the AI subject line generator and see the best hooks. And if efficiency is your foremost concern, you can now conduct A/B testing in your automation flows. Inexpensive and getting better and better: what could be better?
In case you want to take the automation to the next level, you can connect MailerLite to App to be sure that your technology stack is fully connected. Here you can find some more ideas of how to MailerLite automatize, plus some pre-made workflows to get you started.
MailerLite pricing: No charge for the initial plan; Business Plan starts at $10/month with pricing scaling based on number of contacts ($32/month for 5,000 contacts).
Drip Email Marketing System Software With Templates For Automation.
Mailchimp (Web, iOS, Android)
![Mailchimp Email Marketing System Software](https://peaceloverbio.com/wp-content/uploads/2024/02/Mailchimp-Email-Marketing-System-Software-1024x442.jpg)
Now days, Mailchimp was just a simple email marketing tool. It’s been a Intuit app since last year, and now it’s really growing thanks marketing features and automation as some of the recent improvements. Last week, I was working on an email newsletter, and Mailchimp gave me a notice. “Interested in our newly redesigned customer experience journey?” I was, and I was unexpectedly shocked.
The new page has a collection of drip campaigns that you can run as an autopilot. On click of any module, you get an insight into what the automation will do, who the targeted contacts are, what pricing plan you’re on, and the overall goal of the campaign. You can also see this whole journey below as well as the expected benefits. If the topic is the page you are visiting doesn’t quite match what you are looking for, simply click on any one of the three suggestions at the bottom of the page to take you to a topic that is relevant.
In spite of the fact that Mailchimp does not have the largest collection on the list, it is the platform with the best user experience, including easy to use categories of templates. You are able to create campaigns to find and greet contacts, encourage leads, re-engage your audience, and make your list. It’s also a complete marketing automation tool that comes loads with extras. The flashiest one is AI, helping you on three fronts: generate text, design and analyze the data from your newsletters so that to fit the best practices of your industry.
To make things more streamlined you can connect Mailchimp with App so that subscribers from lead gen sources are entered into Mailchimp automatically. Read more about how to automate Mailchimp with the help of apps or consider the ready-made workflows below.
Mailchimp pricing: Essentials Plan: limited automation from $13/month ($75/mo for 5K contacts). For full drip email features, choose Standard Plan starting at $17/month (500 contacts) or $100/month (5K contacts). Pricing scales by contacts.
Best Email Drip Campaign Software For Solos And Content Creators
ConvertKit (Web)
![Email Drip Campaign Software ConvertKit](https://peaceloverbio.com/wp-content/uploads/2024/02/Email-Drip-Campaign-Software-ConvertKit-1024x556.jpg)
The founders hit the nail on the head when they named ConvertKit: it’s something like a toolbox to craft your audience in a group of champions. If you monetize your creativity on the web, ConvertKit provides you with drip campaign features, as well as the entire set of functionality to realize your ideas.
There are two ways to build automation in ConvertKit. The second one is by using Sequences which are a way to line up emails based on time delays and also based on list filters. You may use this to deliver an online course or set a subscriber on a nurture sequence. It is very easy to set up, but there is nothing else you can do.
The true magic begins when you click the Automation tab. With 28 total templates, you can take the email sequences to new heights: share your content on social media, greet your podcast subscribers in a personal way or create a suspense for your upcoming book with a free chapter of your email sequence.
They do more than just send emails and wait. You can connect these Landing Pages, set up actions when your audience buys your stuff, and move these subscribers from one automation to another. And if this isn’t enough, you can set up “if this, then that” conditional rules for your subscribers clicking links on your sales channels that helps you automate and organize your lists even more.
To help with sales, ConvertKit Commerce makes integrating Stripe to offer products with money anywhere even on the emails you send, thus reducing the hurdles in transactions and making sale easier as you talk about what you do and how you do it. That’s not the only extra, though: you can have products and subscriptions set up, tip jar for a generous audience, and various content chunks, allowing you to reuse some information and save time on that. If you spend a lot of time on social media, you can create a link-in-bio profile page now, a way to bridge the gap from one platform to the other.
ConvertKit has a good selection of native integrations but by Zapier it can do much much more. Also find more effective ways to automate ConvertKit, or check out these examples to kick-start the journey.
ConvertKit pricing: Free plan available; Creator plan starts at $15/month, and price depends on number of contacts ($79/month for 5,000).
Advance Drip Automation In Emails Are Provided By The Best Drip Email Software.
ActiveCampaign (Web, iOS, Android)
![Advance Drip Automation ActiveCampaign](https://peaceloverbio.com/wp-content/uploads/2024/02/Advance-Drip-Automation-ActiveCampaign-1024x557.jpg)
Active Campaign is a very strong tool. The range of triggers, conditions and actions it proposes on the automation builder is the biggest among all the other apps mentioned above. Some unique examples: This way you can add a subscriber to a drip campaign, for instance, if they forward an email, visit a page on your site, or their lead score changes. Even this is just a little bit to know—when you plunge in, there are over 500 automation recipes waiting for you to discover.
Although the power the platform gives you may not do it for you at the beginning. In fact, it is not Email marketing only but customer experience automation (CXA) platform.Some examples:
- It is equipped with the essential CRM functionalities that allow you to monitor your deals and have more sales closed.
- It enables you to join your website and a track code there to begin collecting data.
- It allows you to always stay in touch with your broadcast audience through a handy web live chat widget and messenger integrations.
Upon account creation, you can then take a look at ActiveCampaign internal onboarding automation with a preview. Thanks to you having signed up, you will get a welcome message and a “trial user” tag. On the same day, the automation will come. If you open the welcome email, you get assigned the function of a “sales lead” and thus will receive an email for your field of interest. This is followed by a deal in CRM which in turn tells the sales to do follow up. Yet what happens if you ignore an email? However, if the automation receives unengaged users, it will send an email with a free training request.
The least expected thing though when you have reached a point of doing it yourself is its accessibility in terms of the depth. There’s a unique feature that I didn’t find in the other apps on this list (at least not as clearly as it’s implemented here): the event can be titled “Goal,” which is an objective tracking device. If you are successful here—say, your customer signs up for the workshop—the automation system will bypass the rest of the nurturing sequence and take them on board with the workshop preparation sequence.
To increase that ROI, you can also link up Active Campaign and App. We’ll help you grow your subscriber list by bringing in leads from where they originate. Find out how to automate Active Campaign of learn one of these templates.
Active Campaign pricing: Although the Lite plan starts at $39/month for 500 contacts and pricing scales based on the number of contacts ($99/month for 5,000 contacts), you will need at least the Plus plan (starting at $70/month for 500 contacts and $186/month for 5,000 contacts), if you want to use eCommerce, analytics
Best Drip Email App For Ecommerce.
Omnisend (Web)
![Best Drip Email App Omnisend](https://peaceloverbio.com/wp-content/uploads/2024/02/Best-Drip-Email-App-Omnisend-1024x478.jpg)
Omni send nailing every part of eCommerce is mind-blowing. The level of connection it has with your store is just amazing, and its unique to you as an ecommerce seller: it caters to your needs in a whole new way.
For example: if you are struggling with lead generation, Omnisend will show you how to create engaging campaigns on your website to get your customers purchase from you. From all those choices I chose the Wheel of fortune campaign. Assign each of them a discount, free shipping, or something else to get them to buy. Establish the probability that the customer will land on each slice (by changing the percentage) and personalize the text of the losing slice (the spinner will never land there, it is impossible to lose). This is the time when you put it on your website’s sections where visitors can trade their email for a spin, and this will not only increase your email list but also the chances of your first sale. The set up is fast and easy, there are lots of templates, and the visual builder is user friendly.
If however, your list is getting longer, you will end up noticing the forgetful bunch. They add the products to their shopping cart but then leave to walk the dog and thus, forget all about it. Omni helps to identify these subscribers using your eCommerce platform’s data, so you can forward them friendly reminders. That’s not all, you can also offer a discount or suggest items that are complementary to what’s already in the cart.
Dashboards, in particular, concentrate a lot on your sales to date, bringing a live feed of what’s happening on your website to you as if you were sitting in a physical store watching people come in and out of it. While also providing advanced reports on both campaigns and workflows. With all this information, you can then break your audience into smaller groups by customer lifecycle stage, from new customers to loyal fans.
Here another feature is that you can build emails with the dynamic content. And this takes personalization to the higher next level. Forget “Hi, Jessica”:
- Develop a new campaign with 5 offers and 5 different subscriber segments.
- Send the campaign out to your list.
- Every subscriber gets a rational offer tailored to what they need.
Keep amaze your customers without additional efforts by Omni send connecting with App. See how you can build Omni send with App or go with one of these pre-made templates.
Omni send pricing: Free version available; Standard plan is $16/month for 500 subscribers. And pricing is based on number of contacts and email volume, ($88/month for 5,500 contacts and 66,000 emails).
Best Drip Email Software To Test A/B Campaigns For Successful Campaign Optimization.
Klaviyo (Web)
![Drip Email Software Klaviyo](https://peaceloverbio.com/wp-content/uploads/2024/02/Drip-Email-Software-Klaviyo-1024x518.jpg)
Though other platforms do offer A/B testing, none of them make it as simple as Klaviyo does. Also, it has analytics built in so you can use your A/B testing results to make these decisions.
Much like any of those brainy apps out there, Klaviyo rocks its minimalist approach like a boss. In this way, you can create your drip automation with a simple and powerful interface using drag and drop actions, timings, and logic steps placed. Then you’re Turn on and the real game is on.
Under the Analytics tab, select Dashboards. Here, you have a dashboard with metrics that will help you implement your campaigns.Not useful? Feel free to edit the dashboard as you wish, adding or deleting stat cards depending on needs. You can create your dashboards and save them in order to look at data from different perspectives without going through the steps of setting up. If you have difficulties with email landing into the right inboxes. It encloses a deliverability report, so you can pinpoint bouncing messages.
And speaking of the statistics of your automation inside of (Klaviyo calls them flows). You can click on the step you want to explore. And you’ll be able to see 30-day analytics of deliveries, opens, and clicks — and you can set up a custom metric. From here you can go to the Analytics tab and make your changes right away. Or you can use this data to make the desired alterations. Can you improve the subject line? Does this email preview run? Is this introductory paragraph captivating?
If you are used to setting up A/B testing in regular email campaigns. You will find that the process is easy and intuitive, but not within automation. Let me save you a couple of Google searches: this is how to A/B test your flows.
Since we want to do more with Klaviyo. Integrate it with App to connect your drip email tool with your tech stack. Get to know how to automate Klaviyo with App or see these pre-built workflows for some ideas.
Klaviyo pricing: Free plan; email plan starts at $20/month for 500 contacts, and pricing scales ($110/month for 5,000 contacts).
Best Drip Email Software For Your Tech Stack Integration.
Encharge (Web)
![Drip Email Software Encharge](https://peaceloverbio.com/wp-content/uploads/2024/02/Drip-Email-Software-Encharge-1024x528.jpg)
Don’t quote me on this, but I’m pretty sure EnCharge pitches their app like this: “It’s similar to this app for a drip email.”
Rather than automating tasks in various apps like software. InCharge enables you to add steps and triggers on the drip campaigns based on data and events sourced from any connected app. Then you can use that data to do emails. List segmentation, work on your Slack or your HubSpot CRM account etc. There’s a real open-sky feeling here: the only limitation is your creativity.
The automation builder is flexible and user-friendly. There are some quirks in the user interface that need some hammering: just in case you cannot delete a step. Always check that your mouse pointer starts from on top of the card and goes directly to the bin icon. If you do not click fast enough, the button will be gone in a jiffy. Besides that, I love the fact that you can float an email step and make connections on whether the email is delivered, read, opened, or a click is taken.
Embedded copy generator was a lot of fun to play with. It is perfect to get your writing off the ground. Encharge comes with an OpenAI GPT-3 key to generate email outlines and subject lines, write the entire thing, or optimize your draft.
Even though Encharge is good in native integration already, you can add more of these building blocks through App. Those apps will bring thousands to the platform. So that you can arrange your drip campaign just the way you want. For instance, you can tag new Encharge people to LinkedIn Matched Audiences or your CRM.
Encharge pricing: Growth plan starts at $99 for 2,000 contacts and pricing scales based on the number of contacts ($179 for 5,000 contacts).
Best Drip Email Software For Dynamic Emails
Mailmodo (Web)
![Drip Email Software Mailmodo](https://peaceloverbio.com/wp-content/uploads/2024/02/Drip-Email-Software-Mailmodo-1024x545.jpg)
If you use Google Workspace, you’re familiar with interactive emails. They allow you to adjust the settings or start the actions within the email through its text. Mailmodo helps you exploit this for your benefit.
Relatively to having static text and images, you can add appointment scheduler that works in email client. There’s no need to open the browser and schedule it there. It’s as if you have a tiny website in every email.
It’s hard to pinpoint all the best practices for the use of interactive emails. When so much freedom is there at hand. undefined
- By creating a mini eCommerce shop within an email template, the subscribers could purchase the products from their inboxes.
- Using an interactive survey to gather feedback from the members of the audience.
- Inserting a tab to select the content that is shown or hidden improves readability and user experience.
Want more ideas, uses, and set-ups? The email guide has it all covered.
And, talking about drip email marketing, Mailmodo doesn’t fail. The Journey builder has a lot of settings of which you can find all the actions on the left side. And the settings on the right side with the tree in between. And with interactive emails, this powerful tool can allow you to enhance your newsletter’s user experience even better. Which guarantees higher conversions.
Although the list of native integrations is quite short. You can use app to connect Mailmodo to multiple apps and automate the campaigns. This is where you begin.
Mailmodo price: The Lite plan starts at $39/month for 2,500 (and for 5,000 contacts also this price).
Best Drip Email Software For Multichannel Drip Campaigns
Freshmarketer (Web, iOS, Android)
![Best Drip Email Software Freshmarketer](https://peaceloverbio.com/wp-content/uploads/2024/02/Best-Drip-Email-Software-Freshmarketer-1024x467.jpg)
Freshmarketer helps you be where your audience is. Either on your website, WhatsApp, Facebook, Instagram or even on the Google and Apple Business messages.
The interface is clear, and you can see it in the icons on the menu on the left that there is much to investigate. You can separate your contacts by lists and account them if that’s the setup you work with. You can start simple landing pages from 12 templates. And when it comes to settings, you can show and hide buttons too.
But Freshmarketer excels in Marketing Automation tab. They have 50 playbooks for multiple channels. You can send the order confirmations via WhatsApp or ask for feedback via SMS. Trigger both of these campaigns can be done on the website as well. In case you have something particular in mind, you can begin from the start. Hit the visual builder and communicate with your audience via any of the supported channels.
With customer journeys that involve all channels, you can perform more focused campaigns on each of them too. We have a page where you can set up direct WhatsApp campaigns, another one for SMS. And even a place where you can manage your social media accounts. You may implement a chatbot for automating part of the dialogue. There are various templates to begin with, and you can customize the conversation to suit your needs in a visual builder. After doing this, deploy the bot by pasting the code on your website or pasting it directly into any of the channels you have set up.
By setting up all the channels, you can also set up Freshmarketer to make sure all the contacts are in the right place. Here are some examples.
Freshmarketer pricing: Free plan offered; Growth plan starts at the $23/month. And pricing scales based on the number of the contacts ($100/month for 5,000 contacts as an add-on).
Best Drip Email Software For Unlimited Contacts Free Of Charge.
Brevo (previously Sendinblue) (Web, iOS, Android)
In May 2023, Sendinblue had an entire makeover. Now look at Brevo, it changed its old tech with green for a new hope. It has good drip automation functionality. Good audience segmentation, and basic analytics all in a free plan with no contact limits. The limit is in how many emails you can send per day: 300.
![](https://peaceloverbio.com/wp-content/uploads/2024/02/Best-Drip-Email-Software-Brevo-1024x528.jpg)
There’s alot of stuff you can try before you have to pay for it. The user interface is simple and efficient, without the superfluous components of some competitors. Setting up a drip campaign is a fairly quick affair. And the palette of actions/triggers/logic available is quite broad for a free plan. You can, for example:
- Automation should commence when the contact visits a page on your website.
- Use the split test feature anywhere in your campaign, letting you optimize the process.
- Skip this step in the current process, or even start another automation you’ve already set up.
Pricing model is still based on monthly e-mailing volume, and not on the number of contacts. So you will never have to think about bringing in new people. The low-paying plan, Starter, is $25/month and lets you send unlimited email within 20,000 emails. Every month without the daily limits, but it doesn’t offer more functions. Brevo does have some extras to pack in, though. You’ll be able to embed a chat widget and then use the free sales CRM features, whatever plans you are.
In case you are searching for cost-free software solutions to build a business without any budget. Brevo can be associated with an App so your drip email is linked to all the other apps you use. Explore other ways to automate Brevo with Software or start now with one of the templates provided.
Sendinblue pricing: Free plan; Starter plan has 20,000 emails/month for $25/month and pricing is based on monthly emails volume.
Automated Email Sending With Ready-Made Drip Campaigns For Big Lists.
Flodesk (Web)
![Automated Email Sending Flodesk](https://peaceloverbio.com/wp-content/uploads/2024/02/Automated-Email-Sending-Flodesk-1024x539.jpg)
In contrast, other email marketing apps charge you more for more contacts that you add to the platform (usually). You may have to spend a long time nurturing your subscribers if they take a lot of time to make a purchase. Therefore, the return on investment may take a while to come.
Flodesk says: “Well, what about this?” For $35 a month. You can have anyone and their cat on the list without worrying about any cap. Simple, easy pricing empowers you to concentrate on segmentation, automation, and amazing offers for your audience.
The minimalistic layout & smooth user interface of the platform has always been a plus. For me that does not confuse you with a pile of controls. Setting up a drip campaign is just as easy, though not nearly as deep as some of our competitor’s features. The one only start trigger, four drip templates (nurture, welcome, lead magnet, and sales sequence). And the field of actions you can take is not much of a help in audience segmentation.
It’s easy to introduce personalization into your emails. All you need to begin is typing @, select the field that you want to insert. And type in the fallback value just in case your user forgot adding their first name while signing up
All other departments in Flodesk are solid as well, including analytics, which are basic and fit for purpose. It also comes with some cool features of its own. Moreover, you will be able to work with landing pages. And be able to see some stats about them right on the creation page.
To empower Flodesk further, integrate it with this app so that all of your leads can enter Flodesk automatically and activate those drips. Here are some of the examples. Also, try to find other means of automating Flodesk.
Flodesk pricing: Email plan costs $35/month for unlimited contacts.
Which Drip Campaign Software Is The Best?
Ultimately, it’s your call: need something cheap? Your Robin to your eCommerce Batman? Searching for something to enhance all your campaigns? There are drip tools for every niche and all the above options have either a free plan or 30 day trial. So you can take them for a spin and decide if these are for the long haul.