After all, the fact that there is a massive urge among the users for this type of platform, that is, an easier way to deal with email marketing ActiveCampaign vs tinyEmail, is not something for a layman to comprehend. tinyEmail, a nomination that allows advanced novices to create intelligent and time-saving e-mail marketing campaigns for eCommerce is one of them. Established in 2021 but well-known earlier on as the Shopify-App solely, tinyEmail’s founder(s) is working tirelessly to transform it into a full-fledged competitor to heavyweight email marketing platforms such as ActiveCampaign and many others.
I spent time testing each one with ActiveCampaign and tinyEmail to see whether or not they worked well. This article will show your ways of applying the tools and deciphering which of them would meet your needs.
ActiveCampaign vs. tinyEmail at a glance
- ActiveCampaign vs tinyEmail is suited for start-ups and small online retailers. It is the perfect platform for you if you have encountered other email marketing software that was too tedious to use.
- Although the platform’s features are currently limited, its simplicity is a plus and the platform’s offerings are growing very rapidly.
ActiveCampaign | tinyEmail | |
Analytics | ⭐⭐⭐⭐⭐ Whether you want custom reporting or dozens of pre-built reports, ActiveCampaign has all the analytics options you need | ⭐⭐⭐ Impressive analytics, which may not be so much to a user with advanced analytics or custom reporting needs from ActiveCampaign. |
Automation | ⭐⭐⭐⭐⭐ Endless automation possibilities, including custom automations and hundreds of pre-built workflows | ⭐⭐ Extremely limited; only refers to the minimal set of eCommerce shop, such as the abandoned cart and welcome emails. |
Ease of use | ⭐⭐ There’s a steep learning curve; ActiveCampaign prioritizes advanced capabilities over ease of use | ⭐⭐⭐⭐⭐It is ideal for technical and nontechnical users; it is this way; easy to start at once, and every feature is easy to use. |
eCommerce | ⭐⭐⭐⭐ Highly integrated with eCommerce platforms; advanced features like predictive sending are ideal for cross-selling and upselling; built-in sales CRM | ⭐⭐⭐⭐ The package contains what most small eCommerce shops want, and is seamlessly integrated with Shopify. Shopify will disappoint big brands for a number of reasons. |
Integrations | ⭐⭐⭐⭐⭐ ~100 native integrations; integrates with thousands more apps via Zapier | ⭐⭐⭐⭐ ~30 native integrations, thousands of integrations via Zapier |
Pricing | ⭐⭐⭐ Pricey; its top plans cost hundreds of dollars per month, but the $39/month entry-level plan offers serious value | ⭐⭐⭐⭐⭐ Totally cost-effective; no fee plan and a balanced $15/month starter plan; Shopify clients get free access. |
Segmentation | ⭐⭐⭐⭐ Advanced segmentation features that let you group subscribers not only based on their attributes, but also their behavior | ⭐⭐⭐ The segregation function works better than you expect; already existing segments speed up the mailing to subsciber groups like dormant subscribers. |
tinyemail is easier to use
ActiveCampaign can be a challenging tool to learn. While the website’s Customer Stories page features many tech-savvy customers, such as marketing agencies, who praise its CRM and automation features, it may not be as popular among regular small businesses. The reviewers normally say that while it’s an excellent investment in the long term – it’s “complex and overwhelming” one heck of a journey, and to get the most out of it you need to employ “a team of specialists”.
So—tinyEmail to the rescue? User-friendliness is their top priority. The tool has, basically, no learning curve, and features are easy to master. Even more notable is how quickly you can get started: it is easier by far and faster than anything I’d tried before to get from signing up with tinyEmail to sending your first email using this tool than any other email tool.
The secret is tinyEmail’s Brand Kit feature that automatically inserts your logo and brand colors from your domain or the Email name. It then syncs this brand identity across your account by connecting all your emails, templates, social links, and other assets so that all of them use the same design.
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Creating audience is just as simple using the Automated Audiences option, which is able to retrieve your audience data from many sources like WordPress, Shopify, or a CSV file where you upload your data.
Once you complete the setup process, you will be directed to the email campaign creation page. From here, you can unleash your creativity and design your very first email campaign by selecting the “Create campaign” option. This will open up a range of customizable templates and design options that you can use to create a visually stunning and effective email campaign that resonates with your target audience.
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To the contrary, ActiveCampaign has a large set of options which actually, makes the tool less intuitive and therefore harder to use. For example, to create a campaign, you need to first choose the type of campaign you want: On-Demand, Split Testing, Automated, RSS Triggered, Auto Responder, or Date Based. Next, You are really overwhelmed as there are more options in front of you. Would you like to attach a link?How about open/read tracking? All the above is not a problem for the veterans in email marketing, but it is a challenge for the rookie, who can get easily lost on the confusion
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littleEmail offers diverse selection of 300+ templates—more than email marketers like ActiveCampaign and others. While this is true, it is still important to note that the quality of the templates may differ. I suggest going for the suggestions from Staff Picks listing and you’ll find that the designs there are the best.
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Building emails in tinyEmail is straightforward: It includes a drag and drop builder, a stock image embedder, and e-commerce oriented attributes such as product cards. However, the user interface does seem a bit messy with all the widgets and settings which might not to everyone’s eye appealed like the rest of tinyEmail’s features. In terms of the email design experience in general, the simplicity offered by Absolute Campaigns is about the same as the one provided by ActiveCampaign. (It’s the easiest one on the list if you are looking for the prettiest interface.)
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tinyEmail suits small eCommerce shops, while ActiveCampaign powers bigger stores
It’s easy to learn.
It’s free for Shopify users, and it integrates seamlessly with the customer data stored in Shopify platform.
It is providing all the eCommerce-feauters including promotional email templates, one-click email automations, pre-built segmentations, and AMP modules.
I understand you would like me to rewrite the text to be more descriptive. Here’s a more detailed version:
The technology features AMP (Accelerated Mobile Pages), which allows dynamic elements in emails.This opens up exciting new possibilities for online stores, enabling them to showcase their products and services in new and exciting ways, bringing greater capacity to their websites. For instance, the first Email widget can sync directly with Shopify, allowing for the dynamic and real-time change of the product sale price.
Furthermore, by enabling call-to-action buttons to automatically update in email promotions when the sale expires, customers can take advantage of time-sensitive offers with ease. It is worth noting, however, that at present, Gmail and Yahoo Mail are the only popular email clients that support AMP mail.l promotions when the sale expires, customers can take advantage of time-sensitive offers with ease. It is worth noting, however, that at present, Gmail and Yahoo Mail are the only popular email clients that support AMP mail.
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Many eCommerce brands will find themselves running up against the limits of what tinyEmail can do, especially related to automations: automation in tinyEmail is much less sophisticated, and you cannot create your own automation templates.
On the other hand, ActiveCampaign only provides 59 eCommerce-related automations. They span across Magento users’ cross-selling automation to the upsell of accessory post-purchase.
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- Automation: With a wide array of pre-built automation templates all being on your disposal as well as the option of setting up your own automation workflows. ActiveCampaign has another feature called predictive sending, that allows emails landing in customers’ inbox when those emails are most likely to incite the recipients to action.
- CRM: ActiveCampaign is hands-down the optimal solution, and even the only available one that would work best for a sales process that is high-touch and the sales representatives directly calling customers.
- Channels: ActiveCampaign allows you go beyond email marketing to landing pages, SMS messaging, website popup messages and Facebook ad integrations which tinyEmail can provide though it’s only that.
However, tinyEmail is the best provider at no cost, and in addition, ActiveCampaign also offers Shopify integration that of course is accessible to the $70/month Pro plan subscribers only.
ActiveCampaign is much more powerful
For ActiveCampaign and tinyEmail, there is a gap in the level and automation is the feature that is most unlike. ActiveCampaign is quite flexible, enabling you to either create complex custom automations or use hundreds of prebuilt ones.
Here’s an example: the customer winback campaign below is a script that will launch whenever a customer cancels. After that, it starts to divide-testing, two different message sequences in order to identify which performance is better.
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As a newbie that debuted in 2021, tinyEmailEditor doesnot have all the tools that its competitors have been custom-building over decades. And I respect the big idea of automation engine, “it won’t explode at every node and it won’t take days to build out” that comes from screw.boat as compare to sendy which has just five templates with four of them customized for the Shopify only store. Moreover, there is no way how you could personalize your automation with them.
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For many eCommerce enterprises, the insufficient automation technology would be a downside in their decision-making. It’s highly recommended to keep an eye on tinnyEmail since automation features are currently being developed.
ActiveCampaign offers an advanced segmentation feature that enables you to categorize your contacts based on their attributes and behavior. With this tool, you can create highly targeted and customized campaigns that resonate with your target audience. To access the segmentation feature, you can use the Advanced Search option, which is tucked away under the Search Contacts tab. This allows you to filter contacts based on a wide range of variables, including location, engagement level, purchase history, and more. By using ActiveCampaign’s segmentation tools, you can improve the effectiveness of your marketing efforts and achieve better results.
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TinyEmail got it right for me with segmentation; it is here that I see a good balance between features and simplicity. It comes up with good pre-defined sections and surprising powerful custom section builder which let you identify customer activity like last order data as well as behavior like last order price and activity with emails.
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Analytics is one of many of the ActiveCampaign’s strongest points. There are reports for everything: marketing cpm/click, conversion attribution, sales pipeline activity, email list growth pattern. In addition, the software allows you to create custom reports and monitor the progress toward a specific target.
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The lack of detailed analytics with no customizable reports confines tinyEmail’s analytics. I appreciate the data visualization clarity provided by the platform and the built-in reporting features that help measure success with the targeted audience. Shopify, WooCommerce, or other E-commerce integrations can help you monitor sales and revenue without any difficulty.
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tinyEmail is more affordable—especially if you use Shopify
tinyEmail has a free plan that encompasses 500 subscribers, form & pop-ups, automations and landing page. It offers the Premium plan at $15/month which provides as many subscribers and premium templates as you may need. The smallEmail Pro plan, with $65 monthly fee, provides for the integration of segments, a custom domain, as well as the AI tools and their unlimited use. As Shopify users receive a specific subscription offer that is similar to the standard plan you can find it in the application store.
ActiveCampaign is targeted at the more sophisticated with the compensations being the higher prices. Here is the only plan which goes for the paid subscription. But you can get a 14-day trial. Now, we continue with the Pro+ plan which costs $39/month and includes 1,000 contacts. In the ActiveCampaign’s $70/monthly plan out there only Plus package, you will get access to features like landing pages, and lead scoring. Its $187/monthly Professional plan includes more advanced capabilities like AI-powered predictive sending.
Both have a variety of integrations
By means of the integrations feature, ActiveCampaign offers 97 in-built integrations, including the major eCommerce platforms. In regard to connection with eCommerce platforms, tinyEmail addresses 28 of them native, however, links deeply to the essential ones, for example, Shopify, WooCommerce, Magento, and Volusion.
With the use of Zapier, you can implement either AC or tinyEmail as the app you wish to connect to thousands of others. To start using this workflow with ActiveCampaign’s most popular integrations on Zapier, click the link below.